Calgary, Alberta – May 11, 2015 – Today, GuestTek has released its new branding. The hospitality technology leader has consolidated its global presence with a refreshed identity including an updated logo and new tag line that reinforces its commitment to helping hotels everywhere connect confidently.
“With our strategic acquisitions like iBAHN and Telnet, GuestTek’s incredible growth in the global hospitality market and our breakthroughs in product design, we recognized the need for a fresh, new corporate identity,” says Arnon Levy, CEO of GuestTek. “The new branding reflects our expanded global leadership position while retaining many of the core elements from our 18 years of history serving the hospitality market and the confidence and peace of mind we provide our customers.”
To develop this refreshed branding, GuestTek undertook extensive research with its customers to gain insights into their perceptions and beliefs about GuestTek and the industry as a whole. This research revealed GuestTek to be in a unique position to address the top challenges faced by today’s hoteliers:
- Providing connectivity for their guests
- Keeping pace with change
- Delivering a great guest experience
“In revitalizing GuestTek’s identity we focused on our strengths relative to the global hotel industry,” says Don Moore CMO of GuestTek. “The new branding builds on our existing brand equity while clearly communicating GuestTek’s leading abilities to resolve problems quickly, scale to meet any property’s needs and deliver a consistent experience to our guests. We also wanted our updated branding to better reflect how GuestTek plays a key role in helping
Hoteliers around the world enable their guests to engage with technology, helping them feel just a bit more at home.”
GuestTek is also retiring the iBAHN name and branding. The company will continue providing its high level of service to all iBAHN customers under the unified global GuestTek brand.
A video for GuestTek’s new branding can be viewed at GuestTek Rebrand 2015
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GuestTek™ is a global leader in broadband technology and interactive solutions for the hospitality industry. Since 1996, we have partnered with hotels to maximize their property’s offerings–enhancing the brand experience, helping them generate more revenue and giving them total confidence that they are delivering a world-class guest experience.
The Company’s head offices are in Calgary, Alberta, and have major support facilities in Irvine, California; Guatemala City, Guatemala and Warsaw, Poland as well as Sales offices located throughout North America, Europe and Asia Pacific. For more information about GuestTek™,
go to www.guesttek.com.
For additional information please contact:
Director of Global Marketing
Telephone: +1 (403) 509-1010